blog roll
Dwell
At home in the modern world
www.dwell.comGood
A collaboration of individuals, businesses, and nonprofits pushing the world forward
www.good.isideeli
a blog for fashion insiders- filled with shopping tips, humorous luxury items, and upcoming fashion trends.
blog.ideeli.com/GreenYour
Your go-to guide for whatever you want to "green"
www.greenyour.comozo brands
OZOcar is New York's first hybrid luxury car service that won't compromise your conscience because in an OZOcar luxury and responsibility co-exist.
www.ozocar.com
OZOlab believes that environmental challenges pose rich opportunity for radical innovation and value creation within capital markets
www.ozolab.com
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As founder and editor of PSFK.com — a formidable blog, consultancy, and event planning entity — Piers Fawkes has his finger on the pulse of global trends from Brazil to China to Germany. His company's simple goal? To inspire his 350,000 monthly readers and clients to make things better (or as OZO might say, smarter). Here, Fawkes shares how he does it on a personal level.
What has been your smallest lifestyle change?
I try to follow Michael Pollan’s rules on eating. (See How To Eat.).
What has been your biggest lifestyle change?
Having a son. This didn’t make me any greener; it made me more of a consumer. I bought and was given so much appalling plastic and wasteful crap ... I am depressed that there are no decent, widely available alternatives to much of the stuff I have owned since becoming a father.
What was your green turning point?
In 2005, I noticed the majority of the Yellow Pages delivered to my Manhattan apartment block on the sidewalk waiting for recycling collection. The web had made the Yellow Pages unnecessary but the greedy buggers behind it were still churning the copies out so they could keep their advertising prices up … From that point PSFK took on a pro-conscious agenda where we would write as agitators, not as spectators.
"I don't think it's about making your home green."
What's your favorite eco element of your home?
I don’t think it’s about making your home green. It’s about being conscious. It’s about the energy you use; it’s about how you process the waste; it’s about where you get your food from and where they got it from; it’s about the items you decide to mend and keep rather than dump and replace.
Piers Fawkes
Editor, PSFK.com
"It’s about being conscious. It’s about the energy you use; it’s about how you process the waste; it’s about where you get your food from and where they got it from; it’s about the items you decide to mend and keep rather than dump and replace."
What keeps you up at night?
The fact that green people think that we are going to go green just because we are going to be offered green products and services … The only way we’re going to make business become more conscious is to make them realize it’s economically advantageous for them to do so. I’m not too sure that everything is ready for that to take place. But with a little encouragement….
What smart choices have you made this week?
I’ve done all the bad things I did last week. I acknowledge that.
What’s your little green secret?
Say something, do something. When your friends dump all the beer bottles from a party into the trash, say something. And if they don’t stop, take them all out and put them into the recycling.
"Then we'd bump fists goodbye."
If you had five minutes in the Oval Office, what would you say?
Now you’ve got me thinking about recycling: I’d ask nicely if the man behind the desk would make all retailers offer recycling for all their products and ensure that recycling would have to go back into the production of new goods and services … Then we’d bump fists goodbye.
What’s on your wish list?
1.) I want you to understand the impact of the food you put in your body on the health of your body and the world around you. 2.) I want you to understand the impact of the [things] you buy on the health of your body and the world around you. 3.) That you don’t end this interview thinking I’m off my trolley.
What’s your not-so-green guilty pleasure?
I wish I had owned a car. A very fast one. Now I can’t. Maybe in the next life. Or when they work out how to make better cars for a better world.
