Truth or Dare
Howies Clothing
Timberland-owned British men’s and women’s clothing label Howies takes a refreshing approach to environmentalism: honesty. Wary of making overblown claims, the company admits its current products (sweet organic Liberty-print dresses, affordable preppy-ish polos) are green, but could always be greener. Case in point: When vegan pro-skater Paul Rimmer informed the company that he had been cutting off their organic jeans’ leather label, they promptly created an animal-free style in his honor.
Timberland-owned British men’s and women’s clothing label Howies takes a refreshing approach to environmentalism: honesty. Wary of making overblown claims, the company admits its current products (sweet organic Liberty-print dresses, affordable preppy-ish polos) are green, but could always be greener. Case in point: When vegan pro-skater Paul Rimmer informed the company that he had been cutting off their organic jeans’ leather label, they promptly created an animal-free style in his honor.
Available online at howies.co.uk.
